Google has just added there own codec to the mix for HTML5. Name WebM and derived from VP8 video codec, Vorbis(OGA) as the audio codec container format based on Matroska.
This new codec seems to be supported by most of the larger names in browsing namely Google Chrome(of course), FireFox, Opera and surprisingly IE9. The IE9 support being announced on the blog of Dean Hachamovitch (General Manager, Internet Explorer)(http://bit.ly/cn88VW). The obviously missing player being Apple.
This I would imagine is going to be the last nail in the Theora open format as apparently the VP8 codec is superior. Though it could also mean the fight for one standard could take allot longer to finalise which we’ve seen from previous battles of this kind just causes problems for developers.
I know we’ve already had enough intresting problems just supporting the current 2 options and while there is a transition away from Theora to WebM there will be three.
Ah well I suppose we will have to make do
as it will mean that we will have a royality and restrictive licenses free codec to use that at they same time will produce videos of a high quality(the main stumbling block with Theora). Leaving no valid reason for h264 winning (though apple never need a valid reason).
Now to wait and see what Apple do. Though looking back at there past they are as bas as Sony at sticking to there own proprieterial standards.
One last thing though to consider though is that there are no hardware support as yet for the new codec which could also be a problem for now.
http://www.webmproject.org/
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